Location: Ikoyi-Lagos
Work Type: Full Time (hybrid)
Salary: 200k-250k
Job Summary
The Digital Marketing Analyst will develop and implement digital marketing strategies that will enhance the brand’s awareness, designing digital marketing campaigns, creating and maintaining the right contents, managing social media engagement, and quantitative analysis of website traffic.
Key Responsibilities
- Develop and implement digital marketing strategies to increase brand awareness and drive sales
- Manage and execute campaigns across various digital channels, such as emails and social media to generate leads and drive traffic
- Manage and optimize the brand’s search engine optimisation and pay per click
- Analyse data from various digital marketing channels to measure the effectiveness of campaigns and make recommendations for improvement
- Build and maintain relationships with key influencers and partners to drive brand awareness and increase sales
- Manage and allocate budget effectively to achieve best possible return on investment
- Conduct market research and analyze trends to identify new opportunities and improve campaign performance
- Stay up-to-date with emerging digital marketing trends and best practices and implement them as appropriate
- Perform keyword research and website statistics reporting
- Create written and graphic contents for all digital channels
- Prepare monthly, quarterly and annual reports on the performance of executed campaigns
- Perform any other task assigned
Job Requirements
- BSc/HND in Marketing, Communications or related field
- Minimum 5 years’ relevant experience in fashion and E-commerce
- Professional certifications in digital marketing certification
- Strong understanding of the fashion and lifestyle industry
- Good working knowledge of SEO and SEM
- Must possess strong business acumen and analytical skills with the ability to control financial metrics required to achieve profit objectives
- Must have exceptional time management and organizational skills including the ability to meet external and internal deadlines.
- Must demonstrate the confidence and ability to relate with stakeholders (clients, influencers, agencies etc.) in an assertive and professional way.