Digital Strategist

Job Location: Marina, Lagos Island
Salary: #500,000 Gross Monthly

Our Client, a leading financial institution is looking to hire a competent Digital Strategist for her advanced technology subsidiary. The candidate will be responsible for all aspects of our digital marketing operations. Your central goal is to help grow our brand’s influence via online and social media campaign management. The duties will include planning, implementing, and monitoring clients’ digital marketing campaigns across all digital networks. The ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, the candidate will also demonstrate excellent interpersonal and analytical skills.

Key Performance Areas

  • Improve and grow the reach of campaigns, owned media, social media and digital content by significantly. (Impressions, Lead Generation, Post/Page Views and Website hits etc)
  • Customer Acquisition Cost (CAC)
  • Landing Page Conversion Rates
  • Mobile Traffic Conversion Rates
  • Customer Lifetime Value
  • Social Media Performance
  • Web traffic sources
  • Brand awareness
  • Website traffic leads
  • Returning visitors
  • Click through rate
  • Customer lifetime value
  • Growth of followers on social platforms

Job Requirement

  • BS/MS degree in marketing or a related field
  • A minimum of 2-5 years’ experience in a digital marketing position.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Salary: #500,000/monthly

Job Category: Banking Marketing
Job Type: Full Time
Job Location: Lagos

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