Marketing and Business Development Manager

Job Title: Marketing and Business Development Manager
Job Location: Lagos Island

Our client, an established investment and stockbroking firm, is looking for a sales-driven marketing and business development manager to take over a mix of existing accounts and new sales territory. The ideal candidate should have a compelling sales personality, and a hunger to chase and close new business from cold calls and inbound warm leads.

ESSENTIAL JOB RESPONSIBILITIES
MARKETING

  • Planning and execution of all aspects of  marketing activities
  • Supervision of all marketing departments activities to ensure prompt and efficient service delivery, accurate and timely reports etc
  • Visiting clients to canvass for transactions and solve client’s problems
  • Determining customers’ needs and matching them with suitable products to meet the needs
  • Preparation of weekly manager’s report
  • Compilation of monthly Marketing Performance Report (MPR) and generally monitor overall marketing performance for the Group.
  • Continuous monitoring of service delivery to ensure efficiency and effectiveness to meet an acceptable standard of customer satisfaction
  • Prospecting for and handling of new customers and referrals
  • Liaison with other departments/units on client’s transactions and payments
  • Leading the management in the overall task of formulating corporate strategies for marketing, business development, product development and customer service.

BUSINESS DEVELOPMENT

  • Carry out a periodic review of existing products and creation of new products
  • Identify and recommend promotional advertisement and publicity needs and strategies for meeting them
  • Manage all the personnel training, office equipment, logistics and other needs of the department and report on them
  • Member of Investment management committee, manager’s meeting
  • Participate actively in the formation of marketing policies, strategies & direction
  • New business generation/clients acquisition especially medium size to large SMEs with the purpose of capital raising both in form of private placements and IPOs.
  • Develop with the support of other colleagues to raise short to medium term debts (bonds and debentures) for well-structured companies.
  • Introducing new, but fast-growing enterprises, such as companies in the e-commerce sector (e.g. Eko Shopping and Konga), to the capital market and other capital raising methodologies.
  • How to tap the Nigerians-diaspora market for investment banking purposes.
  • New business generation/clients acquisition especially medium size to large SMEs with the purpose of capital raising both in form of private placements and IPOs.
  • Help public corporations/governments to raise bonds (especially state governments).
  • Merger and Acquisition opportunities for willing companies.
  • Help raise fund for large, established corporates who are trying to raise fund for business expansion.
  • Accessing soft loans and development capital from CBN, BOI, International and Multilateral agencies

CLIENT SERVICES

  • Providing help and advice to customers about products and services
  • Communicating courteously with the customer by telephone, email, letter and face to face
  • Placing cold calls to clients to enquire about service delivery
  • Investigating and solving customer complaints or any major incidents
  • Keeping accurate records of discussions, correspondence and interaction with customers
  • Set up new customer accounts and update old customers account regularly
  • Analyzing statistics or other data to determine the level of customer services delivery
  • Meeting with other managers to discuss possible improvements to customer service
  • Training staff to deliver a high standard of customer service
  • Internet service regular update of company’s website
  • Make recommendation on gifts to clients as appropriate
  • Associate, rejoice with clients on the festive period, birthday, wedding anniversaries and important landmark events
  • Increasing our share of wallets from an existing client through both up-selling and cross-selling.
  • Reactivating of abandoned and dormant accounts

ESSENTIAL JOB REQUIREMENTS

  • Minimum of BSC/HND in Finance/Accounting, Economics/Business or Administration/Marketing.
  • Possession of MBA/MSc and or professional qualification e.g. ACCA, ACA, NIMN, would be an added advantage
  • Minimum of five (5) years’ work experience in a Stock broking Firm or Financial Institution in management position.

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