Horeca Sales and Channel Generation Manager


Our client, a reputable energy and water solutions company is looking to hire an experienced and qualified Sales and Channel Generation Manager.

Job Responsibilities:

  • Deliver growth in revenue sell through targets from HORECA outlets.
  • Build strong, influential and collaborative business relationships with the HORECA outlets and distribution center
  • Grow and protect HORECA accounts
  • Correct positioning of the brand and the product portfolio in the territory
  • Responsible for building the right sales forecast and managing the product inventories with the outlets
  • Observation and reports of competitor activities
  • Active search for new channel generation for the business
  • Responsible for making sure clients have the correct order
  • Undertake new accounts development initiatives with proper market survey, competition analysis and market penetration.
  • Deliver timely and accurate sales forecasting and reporting
  • Analyze and report business results and trends on a weekly/ monthly basis
  • Negotiate with the HORECA outlets to build and execute strong and impactful demand generation plans with named accounts
  • Initiate retail channel sell-through programs, promotions and other marketing strategies for improved business

Job Requirements:

  • B.Sc  in Sales and Marketing, Business Administration or any related field
  • Minimum of 3 to 5 years HORECA experience
  • Ability to identify sales opportunities
  • Ability to interact and communicate with individuals at all levels of the organization
  • Strong phone and written customer communication skills
  • Ability to make formal/ informal presentations
  • Ability to manage time effectively, work independently and be self-motivated
  • Must be able to demonstrate persistence, ability to overcome obstacles and desire to improve skills and achieve assigned goals
  • Must have strong organizational skills
Job Category: Energy and utilities
Job Type: Full Time
Job Location: Lagos

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