Industry: Technology

Location: Lagos

JOB SUMMARY

The Head of Marketing and Corporate Communications (MCC) is responsible for leading the strategic marketing efforts for the company, with a primary focus on B2B services. This role requires a deep understanding of how to engage with key partners, including OEMs, distributors, and local partners, to drive effective co[1]marketing initiatives. The ideal candidate will possess strong quantitative marketing and marketing analytics capabilities to translate marketing efforts into measurable business opportunities and revenue growth.

JOB RESPONSIBILITIES

Strategic Marketing Leadership:

• Develop and implement comprehensive marketing strategies that align with the company’s business goals and objectives, focusing on B2B services. Partnership Engagement:

• Create and manage marketing partnerships with OEMs, distributors, and local partners to ensure collaborative and effective marketing efforts that maximize joint value and reach. Quantitative Marketing:

• Utilize quantitative marketing techniques to analyze market trends, customer behavior, and campaign performance to inform and optimize marketing strategies. Marketing Analytics:

• Implement advanced marketing analytics tools and methodologies to measure the effectiveness of marketing campaigns, providing insights and recommendations for continuous improvement.

GENERAL DESCRIPTION

Brand Management:

• Oversee the development and execution of corporate communications strategies that enhance brand awareness and reputation in the market. Content and Campaign Management:

• Lead the creation and distribution of compelling marketing content and campaigns across various channels to engage target audiences and drive lead generation and conversion. Team Leadership and Development:

• Manage and mentor the marketing and corporate communications team, fostering a collaborative and innovative environment to achieve high performance and professional growth. Budget Management:

• Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI on marketing investments.

SKILLS/ATTRIBUTES

• Strong quantitative marketing and analytical skills.

• Strong quantitative marketing and analytical skills.

• Excellent communication and interpersonal skills.

• Ability to build and maintain strategic partnerships.

• Proficiency in marketing analytics tools and software.

• Leadership and team management capabilities.

• Strong project management and organizational skills.

• Strategic Thinking: Ability to develop and implement long-term marketing strategies that drive business growth.

• Analytical Mindset: Strong analytical skills to interpret data and translate insights into actionable marketing plans.

• Collaboration: Proven ability to work effectively with partners and internal teams to achieve common goals.

• Innovative: Creative approach to problem-solving and campaign development.

• Results-Oriented: Focus on achieving measurable outcomes and continuously improving marketing performance.

ESSENTIAL JOB REQUIREMENTS

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field

• Minimum of 10 years of experience in B2B marketing, preferably in the services sector, with a proven track record of developing and executing successful marketing strategies