Location: Mainland

Industry: Manufacturing

Main Purpose of the Job

We are seeking a creative and tech-savvy Digital Marketing Executive to lead our organization’s digital marketing efforts. The ideal candidate will have a strong background in digital marketing strategies, with expertise in various digital channels and analytics.

Job Responsibilities

•Develop and execute comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition.

•Manage and optimize digital marketing campaigns across multiple channels, including SEO, PPC advertising, social media, email marketing, and content marketing.

•Analyse and interpret digital marketing data and metrics to measure campaign performance and ROI.

•Collaborate with cross-functional teams to ensure consistent and effective digital marketing campaigns.

•Stay updated with the latest digital marketing trends, best practices, and emerging technologies.

•Identify and implement new digital marketing strategies and tactics to stay competitive and drive growth.

•Manage digital marketing budgets and ensure efficient resource allocation.

Job Requirement

•Bachelor’s degree /Higher National Diploma in Marketing, Business Administration, or a related field.

•Minimum of 2 years of experience in digital marketing roles.

•Proficient in various digital marketing channels (SEO, PPC, social media, email marketing, content marketing).

•Strong analytical skills and experience with web analytics tools (e.g., Google Analytics, Adobe Analytics).

•Excellent copywriting and content creation abilities.

•Knowledge of marketing automation tools and customer relationship management (CRM) systems.

•Familiarity with digital design tools (e.g., Adobe Creative Suite, Canva) is a plus.

•Strong project management and organizational skills.

•Excellent communication and interpersonal abilities.

•Ability to work collaboratively in a team environment.