Job Role: Digital Marketing Executive

Location: Chevron, Lekki , Lagos

Pay: 100k

Our client, a Real Estate and Facility Management Company is in need of a competent Digital Marketing Executive. He/ She is generally responsible for planning, developing, implementing and managing the online marketing arm of the organization. In addition, he/she will be responsible for managing, guiding and training digital marketers and other marketing positions in the team.

ESSENTIAL RESPONSIBILITIES

• Setting up, implementing and managing the overall company’s digital marketing strategy
• Stay up to date with the latest technology and best practices
• Manage all digital marketing channels
• Oversee all the company’s social media accounts
• Build an inbound marketing plan
• Monitor competition and provide suggestions for improvement
• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date

ESSENTIAL REQUIREMENTS

• Proven years of experience in a similar role
• Good knowledge of different digital marketing channels
• Good knowledge and experience with online marketing tools and best practices
• Hands-on experience with SEO/SEM, Google Analytics and CRM software
• Familiarity with web design
• Sense of ownership and pride in your performance and its impact on a company’s success
• Excellent understanding of digital marketing concepts and best practices
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• BSc/BA in marketing or relevant field