Location: Lagos Mainland
Industry: Marketing Agency
JOB OBJECTIVE
Our client is a growth marketing agency that focuses on connecting clients to its target audience by having an impact on sales. It has grown to have multiple subsidiaries which include but are not limited to a performance marketing agency, a creative communication agency, and a marketing tech company.
We are seeking to hire an Account Director who will play a pivotal role in achieving our yearly revenue target by driving client retention, satisfaction, and growth. This role involves leading the account management team to ensure seamless service delivery, expanding relationships with key clients, and identifying new opportunities for value creation. The ideal candidate is a strategic thinker, strong leader, and expert relationship builder with a deep understanding of marketing solutions and business development within a marketing agency setting.
KEY RESPONSIBILITIES
Key result areas supporting activities strategic leadership client relationship management
● Develop and execute the account management strategy to achieve the agency’s revenue growth targets.
● Build, lead, and inspire a high-performing account management team that aligns with our growth objectives.
● Partner with the leadership team to define client growth strategies and implement scalable processes to achieve them
● Foster strong, trusted relationships with key clients, becoming a strategic advisor and partner to their business.
● Oversee the delivery of exceptional client experiences, ensuring consistent satisfaction and alignment with client objectives.
● Identify and capitalize on opportunities to upsell and cross-sell services that deliver added value to clients Revenue Growth Team Leadership and Development Operational Excellence Market Insights and Innovation
● Work closely with the business growth, account management, strategy and performance marketing teams to develop strategies for upselling to existing clients and securing new business.
● Collaborate with finance and operations to establish pricing structures, contracts, and OKRs that align with profitability goals.
● Monitor and report on revenue performance, providing actionable insights to the leadership team.
● Recruit, develop, and retain top talent within the account management team.
● Provide regular coaching, mentoring, and training to foster a culture of accountability, growth, and innovation.
● Set performance expectations and establish KPIs to track team and individual success.
● Develop and implement best practices for account management processes, workflows, and tools.
● Collaborate with project management teams to ensure all client engagements are scoped, managed, and executed efficiently, staying on time and within budget.
● Pro-actively address and resolve client escalations, maintaining high levels of satisfaction.
● Collaborate with creative, Head of Innovation, and strategy teams to ensure client campaigns are cutting-edge and results-driven.
JOB REQUIREMENTS
● BSc degree in business administration, marketing
● MSc in Marketing, business development or professional certification with relevant body
● CIM Certification at the highest level
Relevant Experience
● Minimum 8-10 years of experience in account management or client services, with at least 5 years in a leadership role.
● Proven track record of managing multi-million-pound accounts and delivering significant revenue growth.
● Deep knowledge on performance marketing (Ads on Google, Meta and You tube)
● Experience in a growth-focused marketing agency or similar fast-paced environment is essential.
● Strong understanding of contract negotiation, SOW creation, and client retention strategies
● Expertise with CRM platforms, project management tools, and performance tracking systems
SKILLS AND COMPETENCIES
● Client-Centric: Exceptional relationship-building and communication skills with a focus on delivering value.
● Revenue Focused: Strong understanding of business development, upselling, cross selling, contract negotiation, and revenue generation.
● Analytical Skills: Ability to interpret data and metrics to inform decisions and demonstrate ROI.
● Marketing Expertise: Deep knowledge of marketing solutions, including digital, content, and growth strategies.
● Empathy: Understanding team members’ needs, challenges, and motivations helps foster a positive work environment and leads to stronger collaboration.
● Delegation: Ability to delegate tasks effectively, trusting team members while overseeing their work.
● Mentorship: Offering guidance and coaching to junior staff, helping them develop their skills and careers.
● Conflict Resolution: Being able to handle conflicts, whether internal (within the team) or external (with clients), with calmness and professionalism.
● Big Picture Focus: Ability to step back and assess the larger marketing strategy and how each piece fits together to drive growth, rather than getting caught up in small tactical details.
● Data-Driven Decision Making: Understanding the importance of data in shaping strategy and being able to leverage analytics to make informed decisions.
● Growth Mindset: Always looking for ways to improve, whether it’s internal processes, client performance, or industry trends.
● Self-Awareness: Recognizing one’s own emotional state and how it influences decisions, behavior, and relationships.
● Empathy for Clients and Team: Being able to step into the shoes of others, understand their perspectives, and address their concerns effectively.
● Innovative Thinking: The ability to bring fresh ideas to the table, especially when clients face challenges or need to pivot their approach.
● Resourcefulness: Being able to find solutions with limited resources or constraints—whether it’s manpower, time, or budget.